How to Enhance your Image and Brand through Electronic Media
Presented by Nyda Bittmann-Neville,
CEO TNB Consulting Group, Inc.

Here are several of the highlights from the presentation…..

#1
The “cornerstone” of the master marketing plan…your defined and desired image and brand….does the “buzz” fit?

We begin by defining image and brand and working our way to determine if the selected electronic media and the “buzz” it may create is a fit within the master plan.

#2
The back room functions eventually reach the client…are they informed?

Use electronic media to ensure the back room operations and all employees know of the marketing campaigns and all efforts. Nothing can take the “bang” of the “buzz” faster than an employee not knowing about the campaign and making a negative comment that “they never tell us anything”.

Use video technology to help communicate effectively and efficiently what marketing and public relations is doing to enhance the image and brand of the company or organization. This technology allows key personnel to be seen and heard and shows the passion they have about the success of the company AND how each employee plays a role.

#3
How will this electric media benefit my business and my clients? This is the question to answer!

Start with answering the question of how will this media benefit my master plan, then for each point you can make, identify three benefits. If you can, then move forward; if not, return to the drawing board. Maybe the time is not right for this particular media. Do the same for your clients, what will be the benefit?

#4
Can you stand the “heat of the kitchen”? What if the implementation of electric media is successful?

Remember the commercial where the employees gathered around the laptop and watched as their product had just been launched on the web. They longingly looked for a click or a “buy”. At last, the first click, then 15, 50, 100, 1000 and it just keep going, faster and faster. At that point, they all begin to stand up straight and look at each other. You knew just what they were thinking….”oh my, what have we done?”

Do not let this happen to you. Make sure that you are ready to take the heat of the kitchen if your launch is successful.

#5
Can the use of this media create ICE (Interest, Connection, Excitement)?

How many of you have noticed an ice sculpture at a corporate dinner or on a cruise? I observed many people as they watched in wonder the details of the ice sculpture. It brought interest and attention to the food, made it taste better, created an atmosphere for the people to engage in conversation. And they were excited! Isn’t that what you want your marketing and public relations efforts to do? Of course!

So determine how each of the electronic media and its use is going to create ICE. This exercise will certainly help to ensure the success of your campaigns and efforts.

Electronic media is here to stay and will continue to change the ways we communicate with our clients, prospects, and employees. Use electronic media to your advantage!

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